What Should a Tradie Put on Their One Business Link?
5 min read •27 Apr 2026
The idea of having one link that covers everything is straightforward in concept and often unclear in practice. What belongs on that page? How much is enough? What gets left out? Most tradies either include too little or too much. Getting it right is less about design and more about understanding exactly what a potential customer needs to know before they decide to contact you.
The test is what a customer needs in 30 seconds
Every element on a single-link business page should pass one test: does a customer on their phone, seeing this for the first time, need this information to decide whether to contact you? If the answer is yes, it belongs. If the answer is no, it doesn't.
The decisions a customer makes in those thirty seconds are simple. Is this the right trade for my problem? Do they work in my area? Do they look credible enough to call? How do I reach them?
Everything else, the full story, team bios, detailed history, and full project gallery, belongs on a full website if you have one, not on the page that needs to convert a phone-based decision in seconds.
The essentials have to be clear
Your trade and specialties need to be stated clearly. Not plumbing services, but residential plumbing, hot water systems, blocked drains, and emergency callouts. Specific services answer the customer's first question immediately.
Your service areas need to be listed by suburb or town name. Serving Melbourne is too vague. Eastern suburbs including Box Hill, Doncaster, Ringwood, and surrounds answers the question the customer is actually asking.
Your contact actions need to be visible without scrolling. A call button and a message or email option at the top of the page matter because the purpose of the page is to get the customer to contact you.
The supporting elements add credibility
Photos of real work matter. Not stock images or graphics, actual photos of completed jobs. Three to six recent job photos do more for trust than another paragraph of generic copy.
Your ABN is a small detail that carries weight. It signals that you're a registered Australian business, which matters when a customer is deciding whether to let someone into their home or onto their property.
Reviews or a review count provide the trust signal that customers use when they are almost ready to call. A handful of genuine reviews from real customers is enough to tip the decision toward contact.
See how Tradie Card works
Tradie Card is the single business link that goes everywhere, with your trade, service areas, photos, contact actions, and Lead Inbox in one mobile-first page. $29/month, built from your phone in minutes, with a 7-day free trial for eligible first-time subscribers and WELCOME180 available for first-timers.
Every plan includes a built-in Lead Inbox so each direct enquiry is captured and easy to follow up.
Get Started FreeWhat doesn't belong on a single business link
Your full story does not belong there. A customer with a leaking roof is not reading a long origin story. Your about section should be two or three sentences at most: who you are, how long you've been operating, and what makes you reliable.
A long list of every service you've ever done also creates noise. Six to ten clearly described services are more useful than thirty vague ones. List the work you actually want more enquiries for.
Pricing belongs only when it helps. If you can list a clear callout fee or starting price, include it. If the number varies too much to be useful, leave it off rather than adding a vague statement that doesn't help anyone decide.
The link has to work everywhere
A single business link earns its value from where you place it. On your Google Business Profile, it captures customers who find you on the map. On quotes, it supports the decision when the customer forwards the document. On your vehicle, it lets neighbours look you up quickly.
Each of those moments is different, but the page needs to work for all of them. The customer from Google is comparing options. The quote reader is confirming trust. The neighbour has zero context and needs the fastest possible answer.
One page, structured simply, updated regularly. Services change, coverage areas expand, and photos accumulate as jobs get completed. A link that reflects your business today is more useful than one that was set up correctly and forgotten.
One business link works when it answers four questions in thirty seconds: what trade, which areas, how credible, and how to contact. The essentials are specific services, listed service areas, prominent contact actions, real photos, and an ABN. Everything else belongs on a full website if you have one.
Related reading: QR Codes for Local Service Businesses: Are They Actually Worth Using?, Do You Actually Need a Website for Your Trade Business?, How to Follow Up Tradie Enquiries Without Losing Jobs in the Cracks.
Frequently asked questions
Six to ten clearly described core services is the practical range. Fewer can feel incomplete and more than fifteen starts to feel like a list rather than a clear offer. List the services you actively want more enquiries for.
Your page could be live today.
7-day free trial for eligible first-time subscribers, with your Lead Inbox included.